Privacy Policy - Much More With Less

The fascinating, laugh-a-minute stuff about privacy, cookies, data access and licensing. Enjoy!

Cookies

A cookie is a very small file that is downloaded when you visit a website.

Much More With Less uses cookies to store visitors’ preferences, record user-specific information on what pages users access or visit, ensure that visitors are not repeatedly sent the same banner ads, customize website content based on visitors’ browser type or other information that the visitor sends. Cookies may also be used by third-party services, such as Google Analytics, as described below.

Retargeting Ads

I may use remarketing efforts with third-party companies, such as Google, Facebook, or Instagram, to market Much More With Less. These companies use cookies to serve ads based on someone’s past visits.

Mediavine Programmatic Advertising

Much More With Less uses Mediavine to manage all third-party advertising on the Website. Mediavine serves content and advertisements when you visit the Website, which may use first and third-party cookies. A cookie is a small text file which is sent to your computer or mobile device (referred to in this policy as a “device”) by the web server so that a website can remember some information about your browsing activity on the Website. The cookie may collect information relating to your use of the Website, information about your device such as the device’s IP address and browser type, demographic data and, if you arrived at the Website via a link from a third-party site, the URL of the linking page.

First party cookies are created by the website that you are visiting. A third-party cookie is frequently used in behavioral advertising and analytics and is created by a domain other than the website you are visiting. Third-party cookies, tags, pixels, beacons and other similar technologies (collectively, “Tags”) may be placed on the Website to monitor interaction with advertising content and to target and optimize advertising. Each internet browser has functionality so that you can block both first and third-party cookies and clear your browser’s cache. The “help” feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies, how to disable existing cookies and how to clear your browser’s cache. For more information about cookies and how to disable them, you can consult the information at www.allaboutcookies.org/manage-cookies/.

Without cookies you may not be able to take full advantage of the Website content and features. Please note that rejecting cookies does not mean that you will no longer see ads when you visit our Site.

The Website may collect IP addresses and location information to serve personalized ads and pass it to Mediavine. If you would like more information about this practice and to know your choices to opt-in or opt-out of this data collection, please visit https://www.networkadvertising.org/managing/opt_out.asp. You may also visit https://optout.aboutads.info/#/ and https://optout.networkadvertising.org/# to learn more information about interest-based advertising. You may download the AppChoices app at https://www.aboutads.info/appchoices to opt out in connection with mobile apps, or use the platform controls on your mobile device to opt out.

Mediavine partners with the following data processors:

Pubmatic. You may find Pubmatic’s privacy policy through this link. The data collected on the Website may be transferred to Pubmatic and its demand partners for interest-based advertising. Statistical information and other non-cookie technologies (such as eTags and web or browser cache) may be used by third parties on this Website. Browser settings that block cookies may have no effect on these technologies, but you may clear your cache to delete such trackers. Data collected from a particular browser or device may be used with another computer or device that is linked to the browser or device on which such data was collected.
Criteo. You may find Criteo’s privacy policy through this link. The data collected on the Website may be transferred to Criteo and its demand partners for interest-based advertising. Criteo may collect, access, and use non-identifying data to improve the Criteo Technology and other Criteo products, programs, and/or services. This non-identifying data may include on-site user behavior and user/page content data, URLs, statistics, or internal search queries. The non-identifying data are collected through the ad call and stored with a Criteo cookie for a maximum period of 13 months.
Pulsepoint. You may find Pulsepoint’s privacy policy through this link.
LiveRamp. You may find LiveRamp’s privacy policy through this link. When you use the Website, we share information that we may collect from you, such as your email (in hashed, de-identified form), IP address or information about your browser or operating system, with LiveRamp Inc, and its group companies (‘LiveRamp’). LiveRamp may use a cookie on your browser and match your shared information to their on- and offline marketing databases and those of its advertising partners to create a link between your browser and information in those other databases. This link may be shared by our partners globally for the purpose of enabling interest-based content or advertising throughout your online experience (e.g. cross device, web, email, in-app, etc.) by third parties unaffiliated with our website. These third parties may in turn link further demographic or interest-based information to your browser. To opt out of LiveRamp’s targeted advertising, please go here: https://liveramp.com/opt_out/
RhythmOne. You may view RhythmOne’s privacy policy through this link. RhythmOne uses cookies and similar tracking technologies (such as mobile device identifiers and digital fingerprinting) to provide its services. RhythmOne may use aggregated information (not including your name, address, email address or telephone number) about your visits to this and other Websites in order to provide advertisements about goods and services of interest to you. If you would like more information about this practice and to know your choices about not having this information used by these companies, please visit the following webpage: https://www.networkadvertising.org/managing/opt_out.asp.
District M. You may find District M’s privacy policy through this link.
YieldMo. You may find YieldMo’s privacy policy through this link. If you want to opt out of receiving interest based ads from Yieldmo or exercise your right under the California Consumer Privacy Act (“CCPA”) to opt-out of the sale of your personal information, you may do so through this link.
The Rubicon Project. You may find Rubicon’s privacy policy through this link. If you want to opt out of receiving interest based ads from Rubicon or exercise your right under the California Consumer Privacy Act (“CCPA”) to opt-out of the sale of your personal information, you may do so through this link. You may also utilize the Network Advertising Initiative’s opt-out page, the Digital Advertising Alliance’s opt-out page, or the European Interactive Digital Advertising Alliance’s opt-out page.
Amazon Publisher Services. You may find Amazon Publisher Services’ privacy policy through this link.
AppNexus. You may find the AppNexus privacy policy through this link.
OpenX. You may find OpenX’s privacy policy through this link.
Verizon Media formerly known as Oath. You may find Verizon Media’s privacy policy through this link. You may also utilize the Network Advertising Initiative’s opt-out page, the Digital Advertising Alliance’s opt-out page, or the European Interactive Digital Advertising Alliance’s opt-out page to opt-out of the use of cookies for interest-based advertising.
TripleLift. You may find TripleLift’s privacy policy through this link. To opt out of receiving interest-based advertising (including retargeting) from TripleLift’s services through the use of cookies in your current browser and for more information on what it means to opt-out, please go to www.triplelift.com/consumer-opt-out.
Index Exchange. You may find Index Exchange’s privacy policy through this link. You may also utilize the Network Advertising Initiative’s opt-out page, the Digital Advertising Alliance’s opt-out page, or the European Interactive Digital Advertising Alliance’s opt-out page to opt-out of the use of cookies for interest-based advertising.
Sovrn. You may find Sovrn’s privacy policy through this link.
GumGum. You may find GumGum’s privacy policy through this link. GumGum may (i) use place and use cookies on end users’ browsers or use web beacons to collect information about end users who visit such Publisher Websites and (ii) link such collected end user information to other end user information provided by third parties in order to deliver targeted Advertisements to such end users.
Digital Remedy. You may find Digital Remedy’s privacy policy through this link.
MediaGrid. You may find MediaGrid’s privacy policy through this link. MediaGrid may collect and store information about end-user interactions with this website through cookies, advertising IDS, pixels and server-to-server connections. MediaGrid was receive the following information: the page an End-User has requested and the referring/exit pages; Timestamp information (i.e., the date and time the End-User has visited the page); IP address; mobile device identifier; device model; device operating system; browser type; carrier; gender; age; geolocation (including GPS coordinates); clickstream data; cookie information; first-party identifiers’; and hashed email addresses; demographic and inferred interest information; and post-conversion data (from both online and offline behaviour). Some of this data is gathered from this website and others is gathered from advertisers. MediaGrid uses this data to provide its services. You may also utilize the Network Advertising Initiative’s opt-out page, the Digital Advertising Alliance’s opt-out page, or the European Interactive Digital Advertising Alliance’s opt-out page to opt-out of the use of cookies for interest-based advertising or review their privacy policy for more information.
RevContent – You may find RevContent’s privacy policy through this link. RevContent may collect information about your browser or device, including browser type, IP Address, device type, user agent string, and operating system. RevContent also collects information about the websites you visit through their services, such as date and time of access and specific pages accessed and the content and ads you click on. You may opt-out of any personalization track by opting-out of RevContent’s data collection.
Centro, Inc. – You may find Centro’s privacy policy through this link. You may find opt-out information for Centro’s services through the privacy policy link.
33Across, Inc. – You may find 33Across’s privacy policy through this link. To opt-out of personalized advertising, please visit https://optout.networkadvertising.org/?c=1.
Conversant. LLC – You may find Conversant’s privacy policy through this link. Conversant uses information that does not directly identify you, such as information about your browser type, time and date of visit, your browsing or transaction activity, the subject of advertisements clicked or scrolled over, and a unique identifier (such as a cookie string, or a unique advertising identifier provided by your mobile device) during your visits to this and other websites and apps in order to provide advertisements about goods and services likely to be of greater interest to you. Conversant may use technologies such as cookies and other tracking technologies to collect this information. To learn more about interest-based advertising, or to opt-out, you can visit www.youronlinechoices.eu or https://www.networkadvertising.org/.

Analytics

Much More With Less does use “third-party cookies” set by Google Analytics. The information collected is non-personal information – so I cannot identify you from it. It is used for creating statistics which help me to improve the site, for example by knowing which pages are most frequently viewed, when people disappear without visiting any other pages (rude) and the number of visitors who access Much More With Less through their mobile.

Affiliate Program Participation

I use affiliate marking on Much More With Less, by embedding tracking links on the website.

If you click on a link for an affiliate partnership, a cookie will be placed on your browser to track any sales, so I get commission at no extra cost to you.

Much More With Less is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and links to Amazon.com. As part of this Amazon Associates program, I sometimes include customised links provided by Amazon, to track the referrals to their website. This program utilises cookies to track visits for the purposes of assigning commission on these sales.

Newsletters

You can subscribe to the Much More With Less newsletter, which may include advertising (g’wan, g’wan, g’wan, there’s a sign up box in the side bar). All newsletters sent may contain tracking pixels. The pixel is embedded in emails and allows analysis of the success of online marketing campaigns. Because of these tracking pixels, I may see if and when you open an email and which links within the email you click. This also means I can adapt the content of future newsletters based on what people find interesting.

Opting out of cookies

Much More With Less should work just fine if you choose to block these cookies through your browser, or by using tools such as Google Analytics Opt Out.

Privacy, Data Access and Comments Policy

There are three places on the Much More With Less site where you may choose to provide personal information:

1. Leaving a comment on an article

By leaving a comment, you accept:

that it will be published at the bottom of the article;
that I may use information from your comment on an anonymous basis in later research;
that I may also use it in other articles on an anonymous basis where you cannot be identified.

The “Name” field is published. Consider using just your first name or your initials if you don’t want your full name to be visible or to be searchable, for example on Google. If you accidentally used your full name, just leave another comment asking me to delete your surname.

I can see the “Email Address” but this is not published.

I can see your IP address when you leave a comment. This is not published. It helps me tell when someone is posting multiple comments. It may sometimes help identify trolls, and it can indicate if someone is posting from outside the UK.

I decide whether or not to publish comments and whether to edit them. I do not publish comments with spammy links to random sites that are unhelpful to my readers.

2. Subscribing to Much More With Less

If you subscribe to Much More with Less you will receive an email asking you to confirm this. If you agree, you will then receive an email when a new article is published.

Your email address will be processed by Google’s Feedburner and you can see their privacy policy here.

If you no longer wish to receive these email notifications, at the bottom of each email there is an Unsubscribe option which will delete your email address from the subscription list.

3. Subscribing to the Much More With Less newsletter

If you subscribe to the Much More With Less newsletter you will receive an email asking you to confirm this. If you agree, you will then receive a newsletter by email whenever I get round to publishing one.

Your email address will be processed by Mail Chimp and you can see their privacy policy here.

If you no longer with to receive the newsletters, at the bottom of each email these is an Unsubscribe option which will delete your email address from the subscription list.

Third party use of data

Fear not! Except when required by law, I will not sell, distribute, or reveal your email addresses or other personal information without your consent.

However, your info may be used:
– To send you administrative communications, such as administrative emails, confirmation emails, technical notices, updates on policies, or security alerts;
– To respond to your comments or inquiries;
– To provide you with user support;
– To track and measure advertising on the website;
– To protect, investigate, and deter against unauthorised or illegal activity.

Sensitive personal information

At no time should you submit sensitive personal information to this website (no idea why you would, but hey). This includes information regarding race or ethnic origin, political opinions, religious beliefs, health information, criminal background, or trade union memberships. If you do though, it will be subject to this Privacy Policy.

Children’s information

Much More With Less does not knowingly collect any personally identifiable information from children under the age of 16. If a parent or guardian believes that the website has personally identifiable information of a child under the age of 16 in its database, please contact me immediately at hello@muchmorewithless.co.uk and I will use my best efforts to promptly remove such information from the records.

Accessing your data (Subject Access Request)

If you want to see a copy of the information I hold about you, please email me at hello@muchmorewithless.co.ukand specify the Name and Email Address you used so I can locate your information. I will respond within a month.

The email requesting a copy of your data needs to come from the email address you used, so I can be sure that I am not sending personal data to the wrong person.

If you no longer have access to the email account you used, you can email me from a different account but you will need to specify the email address you used or I will not be able to locate the information. I will only send you this information if you used your first name and surname on the data and if you provide me with proof of your identity such as a photograph of your passport or driving license to confirm this name.

Data concerns

The data controller for Much More With Less is Faith Archer. My ICO registration number is ZA512580.

If you have any concerns about your personal data, please notify me at the hello@muchmorewithless.co.uk and explain what information you would like corrected or deleted.

Please note that I may need to retain certain information for record-keeping purposes or to complete transactions, or when required by law.

Other Sites

If you arrived at Much More With Less from a third party site, I am not responsible for the privacy policies and practices of the owners or operators of that third party site.

Much More With Less contains lots of links to outside sites. I am not responsible for the privacy policies and practices of other sites linked to.

You must check the policy of each site you visit and contact it if you have concerns or questions.

Licensing & Copyright

I have copyright over all the text in the articles on Much More With Less.

If you are a non-commercial organisation, you may quote small pieces from a Much More With Less article (but not reprint whole articles) freely if you credit me appropriately, see Creative Commons Attribution-NonCommercial-NoDerivs for details. If you are unsure please contact me – and I will probably be happy to share what you are producing!
If you are a commercial organisation, please contact me.

The vast majority of the pictures on Much More With Less have been taken or created by me, and I retain copyright. A few come from other sources. Some of these have no copyright restrictions, but many of them do. If you want to use a picture in an article you are writing, please contact me. You can share pictures on Pinterest or elsewhere if you link back to the relevant Much More With Less page.

This page is kept updated.