If you haven’t come across it before, the Approved Food website sells super cheap groceries and household items, as long as you’re willing to take a robust attitude to best before dates.
Here’s the article with my top 10 tips on shopping at Approved Food:
Approved Food: the online supermarket where shoppers save 70% – there’s just one catch
You have to buy quite a lot to justify the £5.99 delivery charge and meet the minimum order, which is now £17.50, so I do occasional orders to supplement my store cupboards rather than relying on it for the weekly shop. If you’re planning an order, keep an eye out for discount delivery codes.
As mentioned in the article, alongside amazing bargains I’ve also made some less successful purchases, especially from unfamiliar brands.
Especially after Live Below the Line, I’m a massive fan of the Approved Food model offering the chance to save money on your shopping, minimise food waste and reduce landfill.
Quite the most exciting part of the article was leaving a message for Approved Food to check about average order size, customer numbers and savings, and getting called back by Dan Cluderay himself!
According to Dan their densest concentration of customers is in Kensington, which I think is hilarious. I now have the idea of all these terribly nice ladies in Kensington clasping their hands with joy at their latest delivery from Approved Food.
Dan is a former market trader who started Approved Food from scratch, along with his co-founder Andy Needham. I was fascinated to see Dan and Andy pitching their business on Dragons’ Den earlier this year, and don’t think the dragons had any idea what they were rejecting.
Dan and his team also reached the semi final of Richard Branson’s “Pitch to the Rich” competition, and I wish them well in future.
Just to be clear, I wrote about Approved Food because I’ve used them and like their business, but I haven’t been paid to write this blog post, not a sausage (or even a £1.99 case of naan breads).
However, if you click on one of my links to Approved Food, and subsequently buy something, then it might bring a small amount of money to the blog – but it won’t cost you any extra!